For a long time I used to think that it was mainly us (yes I’m Congolese, and no I’m dark-skin) who were so fond of this. But apparently it’s become a trend throughout the years with the Congolese, Ghanaians and Nigerians as frontrunners to name a few. So why fuck up your skin and risk getting skin cancer? Oh that’s simple…Michael Jackson! Yes I know that sounds as crazy as the OJ verdict but MJ used to be bigger a deal than one might think (second only to Mobutu, thanks his brainwashing TV ads technique). You see, MJ not realizing his status of semi-god started the bleaching trend in the 80’s and us being dumb as we once were followed blindly. The reasoning was that if MJ thought it was ok to aspire to be white then nothing else mattered. Heck it doesn’t even matter if your face is light-skin but your legs are black as coal right? It used to be that women were more prone to practice bleaching but dudes are catching up too, need proof? Just check out any Koffi Olomide or soukouss video.